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Tag: Vehicle Wraps

The Dallas Metroplex has always been known for having a multitude of impressive developments and landscaping in the greater areas. Every year at Topping Out, industry leaders from both Dallas and Fort Worth unite to recognize and honor excellence in the fields of development, architecture and construction that positively impact our communities. Awards are given not on the basis of individual achievement but rather in honor of the collective accomplishments of the entire team responsible for a project’s success. Proceeds from Topping Out benefit The Arc of Dallas, improving the lives of individuals with intellectual disabilities, and the University of Texas at Arlington School of Architecture.

Thomas Reprographics was one of several sponsors of this year’s event and is proud to have a hand in supporting community-minded building projects as well as the UT Arlington School of Architecture and Arc of Dallas. It’s rare to come across a charity that has such well-rounded benefits. We at Thomas love to support students and great educational programs, such as the UT Arlington School of Architecture. We are also excited to support an organization such as Arc of Dallas, which works with people of North Texas who deal with developmental disabilities. But it is an absolute delight to be able to support both of these groups in a way that also encourages local builders, developers, architects and city planners who work hard to make DFW a better place to live for everyone.

 Find out more about this year’s Topping Out event and see the winning designs at http://www.toppingout.org. 

7.) Do a stunt just to get attention

Student Vehicle Wrap

http://news.bbc.co.uk/2/hi/uk_news/england/lancashire/8030766.stm

Student Vehicle Wrap

http://news.bbc.co.uk/2/hi/uk_news/england/lancashire/8030766.stm

The above pictures of an art student and her graduation project got international press. The car was donated to her by a local junk yard and their name on the windshield launched them into world-wide notoriety, not to mention a huge spike in local business and sight-seer traffic. It might as well have been for a vehicle wrap installer. The hard part is coming up with an idea that will get noticed, but don’t try to make it happen all by yourself. Always be ready to jump on a good idea when it comes to you. This car was already junk and not a huge loss for the junk yard, but a short-sighted owner might have only seen the profit they were losing in parts and scrap sales. Don’t be guided by fear – build funding for some small, low-risk stunts into your budget and listen to people who ask for help with a project (especially hippie-looking art students).

8.) Don’t take yourself too seriously

Fun Vehicle Wrap

http://thebsreport.wordpress.com/2009/11/28/black-friday-busiest-day-for-plumbers/

Professionalism and understated elegance are essential if you’re a funeral home or law firm. But a little silliness goes a long way, especially in a saturated or highly competitive industry where it’s difficult to stand out. Great advertising gets maximum bang for every buck and a magnet with your logo/phone/website could be a total waste of time and resources. Take advantage of vehicle wrap technology and do something a little wacky.

9.) Execution can make or break your campaign

Fun Vehicle Wrap

http://www.gatorwraps.com/gallery/vehicle_wraps.html/title/carriage-shoppe

This vehicle wrap for a body shop was a very risky move that easily could’ve backfired. Instead, it looks impossibly perfect (and in fact won several industry awards). Potential customers will unconsciously equate the quality of your advertising with the quality of your service. If you can impress their socks off with a well-carried out vehicle wrap, they’ll expect the same when they call you. And they will call. The inverse is also true – if the Carriage Shoppe had stuck one of those half-baseball-stuck-in-the-window things or some fake gun shot holes on their PT Cruiser, they could have seriously hurt their business. An obviously lazy ad campaign, especially one with as much exposure as vehicle wrapping, communicates that your service will be lazy as well.

10.) Tap into your history

Old Vehicle Wrap

http://www.sdgmag.com/article/2010-auto-art-contest

Take a cue from all the throw-back jerseys in professional sports. These are not just for fun – there’s real strategy behind it. People need to feel like they’re a part of a bigger story, we all want to be involved in history and join with something that started long before us and will continue long after us. Maybe it’s some quest for immortality, maybe it’s to help us know who we are and where we’re from. Whatever the reason, it makes for great marketing. If you can convince a potential customer that your brand has a story or is a part of history in some way, capitalize on that. Did your great grandfather do the same thing you’re doing now? Use his original logo on your trucks. Do you make your product the same way they did a hundred years ago? Highlight that connection to the past. Anything you can do to help your customers connect to a tradition and a legacy will get them emotionally involved in your product and turn them into evangelists for your brand.

Check out our deals on vehicle wrap printing.

Read about Tips #1-#3 for Great Vehicle Wrap Advertising.

4.) Take advantage of uniquely functional vehicles

http://www.bluemedia.com/blueline/

The tanker in the picture above doesn’t quite nail it, but I love the idea that this truck could be full of Pepsi on it’s way to Circle K. But your product doesn’t have to be a liquid to advertise on a tanker truck. How about a truck full of elbow grease so you can work harder for your customers? Or a delivery of glue because you’ll stick it out till the end. Or an entire tanker of whoop-ass because a single can just isn’t enough. Doing print ad on the side of a bus is fine, but isn’t going to make you rich. Different is good – a dump truck wrapped to be a delivery of money to your investors, a garbage truck full of good ideas that weren’t good enough for you, a cement truck with a logo that’s both upside down and right side up, just the fact that you thought it through enough to do both will impress potential customers and get you some attention. (Also, see #2 above, with its produce-shaped cement mixers.)

Check out some of our vehicle wrap deals.

5.) Do something interesting with fleet vehicles

http://www.legraphics.co.uk/?p=638

Not every company has a fleet of trucks or vans to work with, but if you do, consider it a fleet of free advertising. That many vehicles is a huge investment so make it work hard for you. Wrap those suckers in something different every month or quarter or year. Try as many ideas as you can afford and see what works. Do something unique to your industry and make is very visual. If you install cable, make it a giant television set. If you are a landscaping company, make it look like a riding lawn mower. The key is variety and accountability. Keep track of what works. And above all, don’t be annoying. Loud colors, a huge logo, phone numbers, websites – none of this matters as much as getting and keeping someone’s attention.

6.) Think outside of mobile ads

http://cityscoop.us/sanleandroca-signage/2010/04/22/non-vehicle-wraps/

Vehicle wraps are great, but any large-format printer / installer worth their salt can wrap just about anything. A waterfall of M&M’s cascading down a flight of stairs is fantastic concept and execution. This ad takes advantage of both the unique shape of the product and a unique location. Consider an average day in the life of your target customer. Spend some time where they spend time and look for a place or object to wrap that will highlight an aspect of your product. If you sell office furniture, make all the seats in the mall food court look like your desk chairs. If you make paint, put a huge, fake spill on a sidewalk. If you own a coffee shop, make the outdoor trash cans look like coffee cups. Creativity makes money.


1.) Good design is key

Good Vehicle Wrap Design

http://www.talkdelaware.com/f67/ads-kick-up-notch-11760.html

This ad for Jack Daniels on a London cab be easily seen from skyscraper windows and it looks classy and interesting from the street.  A great combination of good design and creative positioning.

Good vehcile wrap design

http://www.talkdelaware.com/f67/ads-kick-up-notch-11760.html

Another example from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers.  This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road.  No one has ever been annoyed into becoming a customer.

Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.

Click here to see our current specials on vehicle wraps.

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