Getting messages in front of a captive audience is one of the biggest marketing challenges faced by today’s brands. In the high-tech age we live in, messages bombard consumers constantly, and people have learned to tune out messages from sources like TV, radio, the Internet and print. That’s why so many brands choose to “drive advertising” with vehicle wraps and fleet graphics.

Vehicle wraps and fleet graphics have proven to be successful for several reasons. First and foremost, drivers are a captive audience – or at least we all hope they are. In all seriousness, the very act of driving requires that people pay attention to their surroundings, and to the vehicles in their proximity. The numbers regarding vehicle wraps and fleet graphics speak loud and clear:

• 97% said they remembered ads displayed on trucks**
• 29% said they would base a buying decision on these impressions*
• 96% claimed fleet graphics had more impact than billboards**
• 98% felt that the ad created a positive image for the advertiser**

When you look at those percentages, combined with the fact that fleet graphics give an average of 101 impressions for each mile traveled, it’s easy to see why brands are choosing to drive advertising with vehicle wraps and fleet graphics!

Of course, deciding to utilize vehicle wraps and fleet graphics seems like an easy decision. Fortunately, so is choosing the right printer to make sure that your vehicle wraps and fleet graphics pop off your vehicle with brilliant color and clarity.

Thomas Reprographics is an established industry leader in wide-format color printing. With over 50 years of experience, Thomas Reprographics helped pioneer full-color printing for vehicle wraps and fleet graphics, and provides a turnkey solution, from production all the way through installation on the vehicle.

Click here to learn more about how to ‘drive advertising’ with vehicle wraps and fleet graphics, and start realizing increased sales today!

Click here to learn more about our special offers for police car graphics and first responder vehicles!

Call 1.800.TRREPRO (877-312-7347) to speak with a Thomas Reprographics Print Expert to learn more.

Across a wide range of industries, companies are discovering the big benefits of large format color printing. Large, beautifully printed signs and banners are a proven way to deliver messages to consumers. Studies show that color messages are far more captivating and memorable than black and white. Size also matters, with bigger messages subconsciously placed in higher priority than small messages. Take advantage of large format color printing to sell your message!

There are several formats that you can take advantage of, depending on your specific needs.

Inkjet Large Format Color Printing

Oversized prints from a high-quality Inkjet printer are stunning to the eye, and versatile in their uses. These prints can be output in glossy or semi-gloss formats, and can be sized up to five feet wide by virtually any length.

Top Uses for Inkjet Printing:

• Retail Signage
• Trade Show Booths
• Color Comps
• Business Presentations
• Courtroom Exhibits
• Point-of-Purchase (POP) Displays
• Other Short-run Projects

Direct-to-Board Large Format Color Printing

When you’re looking to print on something rigid, direct-to-board large format color printing is your solution. Utilizing a state-of-the-art flatbed inkjet printer, high quality graphics can be printed on practically any flexible or rigid substrate.

Materials Printed on include:

• Vinyl
• Plexiglass
• Metal
• Plywood
• Many others – creative possibilities are infinite

Common uses for Direct-to-Board Large Format Color Printing:

• Large Format Color Outdoor Signage
• Vinyl Banners
• Posters
• Window Clings
• Backlit Displays
• Exhibition Graphics

Durst Lambda/LightJet 5000 Photographic Large Format Color Printing

The beauty of the Durst Lambda/LightJet 5000 (aside from the gorgeous images) is the fact that you can print continuous tone images straight from your Mac or PC. And the images can range up to a whopping 49” wide!

The Durst Lambda/LightJet 5000 is perfectly suited for:

• Exhibitions
• Fair Stands
• Museums
• Illuminated Displays
• Marketing Posters
• PR Launches

Aside from the gorgeous images produced, a wide range of media add versatility to the Durst Lambda/LightJet 5000 large format color printing possibilities. Media types range from gloss, matte, metallic, Duraflex, Duraclear and Duratrans.

Regardless of your Large Format Color Printing needs, Thomas Reprographics can help you find the solution that’s perfectly suited for your project. For 50 proud years, Thomas Reprographics has served customers with innovative print solutions and the best customer service in the business. Wide Format Imaging Magazine ranked Thomas Reprographics as the Best of the Best Top Shops! Let Thomas Reprographics print your next project to find out why.

Click here to learn more about how to ‘drive advertising’ with vehicle wraps and fleet graphics, and start realizing increased sales today!

Call 1.800.TRREPRO (1.800.877.3776) to speak with a Thomas Reprographic Print Expert to learn more.