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Tag: Mobile

Read about Tips #1-#3 for Great Vehicle Wrap Advertising.

4.) Take advantage of uniquely functional vehicles

http://www.bluemedia.com/blueline/

The tanker in the picture above doesn’t quite nail it, but I love the idea that this truck could be full of Pepsi on it’s way to Circle K. But your product doesn’t have to be a liquid to advertise on a tanker truck. How about a truck full of elbow grease so you can work harder for your customers? Or a delivery of glue because you’ll stick it out till the end. Or an entire tanker of whoop-ass because a single can just isn’t enough. Doing print ad on the side of a bus is fine, but isn’t going to make you rich. Different is good – a dump truck wrapped to be a delivery of money to your investors, a garbage truck full of good ideas that weren’t good enough for you, a cement truck with a logo that’s both upside down and right side up, just the fact that you thought it through enough to do both will impress potential customers and get you some attention. (Also, see #2 above, with its produce-shaped cement mixers.)

Check out some of our vehicle wrap deals.

5.) Do something interesting with fleet vehicles

http://www.legraphics.co.uk/?p=638

Not every company has a fleet of trucks or vans to work with, but if you do, consider it a fleet of free advertising. That many vehicles is a huge investment so make it work hard for you. Wrap those suckers in something different every month or quarter or year. Try as many ideas as you can afford and see what works. Do something unique to your industry and make is very visual. If you install cable, make it a giant television set. If you are a landscaping company, make it look like a riding lawn mower. The key is variety and accountability. Keep track of what works. And above all, don’t be annoying. Loud colors, a huge logo, phone numbers, websites – none of this matters as much as getting and keeping someone’s attention.

6.) Think outside of mobile ads

http://cityscoop.us/sanleandroca-signage/2010/04/22/non-vehicle-wraps/

Vehicle wraps are great, but any large-format printer / installer worth their salt can wrap just about anything. A waterfall of M&M’s cascading down a flight of stairs is fantastic concept and execution. This ad takes advantage of both the unique shape of the product and a unique location. Consider an average day in the life of your target customer. Spend some time where they spend time and look for a place or object to wrap that will highlight an aspect of your product. If you sell office furniture, make all the seats in the mall food court look like your desk chairs. If you make paint, put a huge, fake spill on a sidewalk. If you own a coffee shop, make the outdoor trash cans look like coffee cups. Creativity makes money.


1.) Good design is key

Good Vehicle Wrap Design

http://www.talkdelaware.com/f67/ads-kick-up-notch-11760.html

This ad for Jack Daniels on a London cab be easily seen from skyscraper windows and it looks classy and interesting from the street.  A great combination of good design and creative positioning.

Good vehcile wrap design

http://www.talkdelaware.com/f67/ads-kick-up-notch-11760.html

Another example from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers.  This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road.  No one has ever been annoyed into becoming a customer.

Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.

Click here to see our current specials on vehicle wraps.

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