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Category: Printing

There’s nothing like game day. Whether you spend your Friday nights under the lights, Saturday afternoons in the sun, Sundays tailgating in the lot of your favorite stadium or Monday nights parked in front of the TV, you’re bound to understand the magic incited by three words: It’s. Game. Day.

The Super Bowl takes that excitement to a whole new level, and you’ve likely discovered that we’re ready for February. We’re so excited, in fact, that we’ve decorated accordingly:

That’s right–we’ve got Super Bowl-themed window clings on our doors, and lightboxes inside!

Leave a comment and let us know how you’re gearing up for Super Bowl Game Day!

Have you recently found yourself wondering, “How do I advertise my business for the Super Bowl?” Here’s a little reminder from us: we think building banners are “super” cool.

Seven long days before kickoff, ESPN coverage for the Super Bowl begins in Sundance Square deep in the heart of Fort Worth, Texas. With the Fort Worth skyscrapers and buildings in the background, tens of thousands of fans will converge on Sundance Square as millions tune in from all over the world. Here at Thomas Reprographics, we can’t imagine a better time to take advantage of our large-format printing abilities.

 If you can visualize the huge statement a building banner could make for your business, consider giving Thomas Reprographics a call today at 1.800.TRREPRO.

No matter what you’re selling – be it nacho dip platters, big-screen TVs, hot air balloon rides or spray-on tans – when a large-scale cultural event like the Super Bowl takes place in your city, you experience a sharp up-tick in sales.

Normally, the goal of marketing is two-fold: first, to convince people that they need your product/service and second, that they should buy it from you instead of someone else. The Super Bowl brings with it a 200K+ population spike in the DFW area. This influx means that pushing the necessity of your service/product can take a temporary back seat to pushing the benefits of choosing your company, brand or most profitable product instead of someone else’s. One amazingly effective way to communicate your message for the February 2011 Super Bowl is by using static window clings.

Super Bowl Window Clings

Thomas Reprographics has the capability to print photo-quality graphics at any scale AND come install it at your location in time for Super Bowl XLV. Window clings allow you to capture the attention of approaching customers at the exact moment that they’re sorting though the things they need to buy. It’s the perfect moment to make a suggestion.

Window clings are sure to wow your customers. Want to impress ‘em in other ways, too? We’ve got eight Super Bowl advertising tips to get you started.

The Dallas Metroplex has always been known for having a multitude of impressive developments and landscaping in the greater areas. Every year at Topping Out, industry leaders from both Dallas and Fort Worth unite to recognize and honor excellence in the fields of development, architecture and construction that positively impact our communities. Awards are given not on the basis of individual achievement but rather in honor of the collective accomplishments of the entire team responsible for a project’s success. Proceeds from Topping Out benefit The Arc of Dallas, improving the lives of individuals with intellectual disabilities, and the University of Texas at Arlington School of Architecture.

Thomas Reprographics was one of several sponsors of this year’s event and is proud to have a hand in supporting community-minded building projects as well as the UT Arlington School of Architecture and Arc of Dallas. It’s rare to come across a charity that has such well-rounded benefits. We at Thomas love to support students and great educational programs, such as the UT Arlington School of Architecture. We are also excited to support an organization such as Arc of Dallas, which works with people of North Texas who deal with developmental disabilities. But it is an absolute delight to be able to support both of these groups in a way that also encourages local builders, developers, architects and city planners who work hard to make DFW a better place to live for everyone.

 Find out more about this year’s Topping Out event and see the winning designs at http://www.toppingout.org. 

This coming February 6th, Super Bowl XLV will be held at Cowboys Stadium in Arlington, TX. Everyone knows that every year the Super Bowl is a marketing field day, featuring multi-million dollar commercials, viewed by millions who sit through hours of boring football to enjoy.

 While television is a fine, albeit a low-bang-per-buck medium, what many people don’t know is that the insider track for this year’s Super Bowl advertising will be the Fort Worth skyline. Seven long days before kickoff, ESPN coverage for the game begins in Sundance Square deep in the heart of Fort Worth. With the Fort Worth skyscrapers and buildings in the background, tens of thousands of fans will converge on Sundance Square as millions tune in from all over the country. Here at Thomas Reprographics, we can’t imagine a better time to take advantage of our large-format printing abilities.

 Thomas is one of the few companies in the world with the ability to print the photograph-quality sheets of vinyl necessary to wrap the side of a building with your advertisement. We can take any graphic or design and turn it into a Godzilla-sized moneymaker. We can even help you design something new and amazing. This Super Bowl could be a game-changing moment for your brand and chance to communicate your message to one of the largest audiences in the world. This may not be the right move for every business owner out there – mainly because there aren’t enough buildings in Texas. But don’t be afraid to dream big for some Fort Worth Super Bowl advertising, because Thomas can definitely deliver.

Sports bars and burger joints will always be jam-packed on Super Bowl Sunday, but according to a recent survey by The Neilson Company, 9 out of 10 households will be staying home for this year’s big game.

“ ‘Staying in is the new ‘night out’ and we see this trend continue to play out with the Super Bowl,’ said Nick Lake, vice president, group client director, Beverage Alcohol at Nielsen. ‘Consumers continue to rein in spending and while this ‘new normal’ provides challenges for restaurant and bar owners, it presents opportunities for consumer packaged goods (CPG) retailers and manufacturers.’ “

Super Bowl season has traditionally been a busy time here at Thomas as well – printing window clings, building banners and freestanding cutouts for restaurants vying to become the local Super Bowl headquarters. But with consumers tightening their belts, we thought we’d offer few suggestions to help you take advantage of what may become the new normal.

1.) Branded Take Home Snack Packages

If people aren’t going to come to you, you can just go to them. Consumers want convenience just as much as value. So put together a unique offering of your top appetizers and drinks packaged in an interesting way. Make special boxes and to-go cups and market this package deal as a tailgate party for the living room. Put some flyers in your menus and position your restaurant to be the one-stop shop for any watch party snacks.

2.) Throw a Bigger, Better Party

The only thing better than a living room watch party is a blown out, weekend long football festival. Go big or they’ll go home. Live outdoor music, eating contests with a decent reward, flag football tournaments – anything to get people excited and talking. This could even be a great way to generate free publicity. Local TV news, radio stations and newspapers love to cover interesting events. It could easily become something people look forward to year after year.

3.) Push Catering

Everybody loves to attend a great party, but it’s usually a huge pain to throw one. If you can take care of as many annoying details as possible, you’re restaurant will quickly become the go to place for party throwers all over. Even if catering isn’t normally something you offer, rent a few chaffing dishes and truck or two – it will be worth the effort. They key will be informing your customers beforehand so they have a chance to make all their plans.

4.) Discounts on Appetizers and Drinks

Besides huge amazing prizes (see #5), nothing brings in a crowd better than a really good deal. Offer cheap beer or half-price appetizers during the game or for anyone who has a table of more than a certain number of people. Another favorite is to give free food based on the game itself. Customers will love the risky nature of it (Vegas makes a killing off this) and they will show up just to see what happens. A free pizza for every touchdown or a round of drinks for an interception. Again, your customers have to know about it before but if you make the deal sweet enough they’ll definitely show up.

5.) Give Away Something Expensive

The only thing better than getting something for free is getting something really awesome for free. If you offer something that people definitely want, you’ll have watch out for a maximum occupancy violation. The trick here is to partner with the provider of the item to be given away. If it’s a massive flat screen, make a deal with a local electronics company and give them some free menu advertising. If it’s a free car, offer to cater the next few liquidation sales at the car lot. But the most important thing is to make it something amazing. A free dinner isn’t going to cut it, you’re going to have to come up with something people will go crazy for.

7.) Do a stunt just to get attention

Student Vehicle Wrap

http://news.bbc.co.uk/2/hi/uk_news/england/lancashire/8030766.stm

Student Vehicle Wrap

http://news.bbc.co.uk/2/hi/uk_news/england/lancashire/8030766.stm

The above pictures of an art student and her graduation project got international press. The car was donated to her by a local junk yard and their name on the windshield launched them into world-wide notoriety, not to mention a huge spike in local business and sight-seer traffic. It might as well have been for a vehicle wrap installer. The hard part is coming up with an idea that will get noticed, but don’t try to make it happen all by yourself. Always be ready to jump on a good idea when it comes to you. This car was already junk and not a huge loss for the junk yard, but a short-sighted owner might have only seen the profit they were losing in parts and scrap sales. Don’t be guided by fear – build funding for some small, low-risk stunts into your budget and listen to people who ask for help with a project (especially hippie-looking art students).

8.) Don’t take yourself too seriously

Fun Vehicle Wrap

http://thebsreport.wordpress.com/2009/11/28/black-friday-busiest-day-for-plumbers/

Professionalism and understated elegance are essential if you’re a funeral home or law firm. But a little silliness goes a long way, especially in a saturated or highly competitive industry where it’s difficult to stand out. Great advertising gets maximum bang for every buck and a magnet with your logo/phone/website could be a total waste of time and resources. Take advantage of vehicle wrap technology and do something a little wacky.

9.) Execution can make or break your campaign

Fun Vehicle Wrap

http://www.gatorwraps.com/gallery/vehicle_wraps.html/title/carriage-shoppe

This vehicle wrap for a body shop was a very risky move that easily could’ve backfired. Instead, it looks impossibly perfect (and in fact won several industry awards). Potential customers will unconsciously equate the quality of your advertising with the quality of your service. If you can impress their socks off with a well-carried out vehicle wrap, they’ll expect the same when they call you. And they will call. The inverse is also true – if the Carriage Shoppe had stuck one of those half-baseball-stuck-in-the-window things or some fake gun shot holes on their PT Cruiser, they could have seriously hurt their business. An obviously lazy ad campaign, especially one with as much exposure as vehicle wrapping, communicates that your service will be lazy as well.

10.) Tap into your history

Old Vehicle Wrap

http://www.sdgmag.com/article/2010-auto-art-contest

Take a cue from all the throw-back jerseys in professional sports. These are not just for fun – there’s real strategy behind it. People need to feel like they’re a part of a bigger story, we all want to be involved in history and join with something that started long before us and will continue long after us. Maybe it’s some quest for immortality, maybe it’s to help us know who we are and where we’re from. Whatever the reason, it makes for great marketing. If you can convince a potential customer that your brand has a story or is a part of history in some way, capitalize on that. Did your great grandfather do the same thing you’re doing now? Use his original logo on your trucks. Do you make your product the same way they did a hundred years ago? Highlight that connection to the past. Anything you can do to help your customers connect to a tradition and a legacy will get them emotionally involved in your product and turn them into evangelists for your brand.

Check out our deals on vehicle wrap printing.

Read about Tips #1-#3 for Great Vehicle Wrap Advertising.

4.) Take advantage of uniquely functional vehicles

http://www.bluemedia.com/blueline/

The tanker in the picture above doesn’t quite nail it, but I love the idea that this truck could be full of Pepsi on it’s way to Circle K. But your product doesn’t have to be a liquid to advertise on a tanker truck. How about a truck full of elbow grease so you can work harder for your customers? Or a delivery of glue because you’ll stick it out till the end. Or an entire tanker of whoop-ass because a single can just isn’t enough. Doing print ad on the side of a bus is fine, but isn’t going to make you rich. Different is good – a dump truck wrapped to be a delivery of money to your investors, a garbage truck full of good ideas that weren’t good enough for you, a cement truck with a logo that’s both upside down and right side up, just the fact that you thought it through enough to do both will impress potential customers and get you some attention. (Also, see #2 above, with its produce-shaped cement mixers.)

Check out some of our vehicle wrap deals.

5.) Do something interesting with fleet vehicles

http://www.legraphics.co.uk/?p=638

Not every company has a fleet of trucks or vans to work with, but if you do, consider it a fleet of free advertising. That many vehicles is a huge investment so make it work hard for you. Wrap those suckers in something different every month or quarter or year. Try as many ideas as you can afford and see what works. Do something unique to your industry and make is very visual. If you install cable, make it a giant television set. If you are a landscaping company, make it look like a riding lawn mower. The key is variety and accountability. Keep track of what works. And above all, don’t be annoying. Loud colors, a huge logo, phone numbers, websites – none of this matters as much as getting and keeping someone’s attention.

6.) Think outside of mobile ads

http://cityscoop.us/sanleandroca-signage/2010/04/22/non-vehicle-wraps/

Vehicle wraps are great, but any large-format printer / installer worth their salt can wrap just about anything. A waterfall of M&M’s cascading down a flight of stairs is fantastic concept and execution. This ad takes advantage of both the unique shape of the product and a unique location. Consider an average day in the life of your target customer. Spend some time where they spend time and look for a place or object to wrap that will highlight an aspect of your product. If you sell office furniture, make all the seats in the mall food court look like your desk chairs. If you make paint, put a huge, fake spill on a sidewalk. If you own a coffee shop, make the outdoor trash cans look like coffee cups. Creativity makes money.


1.) Good design is key

Good Vehicle Wrap Design

http://www.talkdelaware.com/f67/ads-kick-up-notch-11760.html

This ad for Jack Daniels on a London cab be easily seen from skyscraper windows and it looks classy and interesting from the street.  A great combination of good design and creative positioning.

Good vehcile wrap design

http://www.talkdelaware.com/f67/ads-kick-up-notch-11760.html

Another example from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers.  This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road.  No one has ever been annoyed into becoming a customer.

Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.

Click here to see our current specials on vehicle wraps.

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Whether you’re hosting an event and need to direct the flow of traffic or attending an event and need to get some attention, Thomas Reprographics can help.

We can make high-quality banners in pretty much any shape and size to fit whatever needs you may have — all the way up to 12 feet wide. But you can go even wider by stringing several together into a huge panoramic image.

Our retractable stands make for easy transportation, plus they come with carrying cases. You can choose from single- or double-sided stands for maximum exposure.

We also work with a number of excellent vendors to provide impressive expo booths. We can print any graphic on waterproof fabric and set you up with a stunning display booth.

For more information on all the amazing things we can do to get you attention, give us a call at (877) 312-7347, or learn more about our special offers on trade show graphics available exclusively through our blog by clicking here.